CRM Solution Software

CRM Software Solutions

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CRM software blueprint
An Executive's Guide to CRM Software

Marketing Systems Benefits For Marketing Managers

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The majority of benefits for the marketing team revolve around job satisfaction, increased productivity, improved marketing results and freedom for creative expression. However, the critical advantages realized by managerial executives’ from an automated marketing information system center on the ability to achieve specific market objectives, some tangible, others intangible. Examples of the former include a sales quota for existing clients or budgeted new customer acquisition goal. Examples of the latter are concepts such as branding and perceived value. Take a poll of car buyers nationally and which company is dominant in perceived value, Ford, Honda, Toyota, Chrysler? According to the Consumer Guide, Toyota wins hands down.

Most marketing managers make investment decisions without the benefit of quantifiable historical data. In fact, when it comes time to request next years marketing budget, most requests are not based on demonstratable success and solid ROI, but instead based on the prior year figure plus some nominal increase.

In addition to organization and automation, most marketing systems incorporate statistical analysis of marketing processes and their quantifiable results. Proven successful campaigns result in increased budgets for the marketing department. Every VP of Marketing or marketing executive reports to another C-level executive and the department’s performance must be measurable. The sales manager of the prior Miami office example won his case for implementing the same system used in New York’s in large part because of New York's measurable increased efficiency. The bottom line is king, numbers are the greatest single determining factor in new investment decisions.

Increasingly, marketing managers must predict response and justify new, untried technology. Marketing information systems can mine a prospect and client database and utilize modeling algorithms to forecast reliable results. As Internet consumer and prospect interaction grows and matures, more sophisticated tools are developed. Since marketing focuses on two basic objectives, acquiring new clients and retaining the current base, having a competitive edge in the form of a marketing information system is critical to meeting goals. Particularly in larger product oriented entities, but certainly applicable to any growth organization, processes must be logically sequenced, automated and constantly honed. In the battle of global competition, marketing executives cannot be successful without the requisite tools.

 

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CRM Introduction Real World CRM Executives Guide to SFA Marketing Automation Customer Support
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