CRM Solution Software

CRM Software Solutions

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CRM software blueprint
An Executive's Guide to CRM Software

Top 10 Factors for CRM Post-Implementation Success

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If two of the pre-requisites of CRM implementation success are a strong CRM software compare project and a phased approach, it only follows that the post implementation period is vital to ongoing success. Therefore this post-implementation must be recognized and planned for as a direct phase of the project with measurable goals and an associated time frame. Yet most project teams never plan for this period.

Think about it.

Mistakes are an inevitable part and parcel of the human experience - particularly for infrequent efforts and steep learning curves. Failure to learn from an error, however, is an unforgivable business practice. A thorough post-implementation review is crucial to prevent similar, repeated blunders, and improve chances of continued success and enhanced ROI. Each phase of a CRM project requires a solid review and a documented tabulation of lessons learned.

If the project team does not monitor and respond to new users after the project goes live, it is a guaranteed to fail. A vital aspect of a successful CRM implementation is an identified, measurable user adoption rate. In the majority of projects, this rate drops dramatically during the post-implementation period. Careful monitoring of this goal and rapid response to ensure it remains at an acceptable level should be of vital emphasis during the post-implementation period.

Users adopt software if it meets clearly stated measures. A successful post-implementation period specifies the goals that have been achieved for each department involved and broadcasts these facts entity wide.

Recognition that the post-implementation period is ongoing throughout the duration of every defined CRM implementation phase results in success. In other words, the implementation is ongoing for the life of the software and there should be no lapse in project definition or continued effort.

Organizations, competition, and communication methods are dynamic. A CRM system must respond to this dynamism, which means constant changes to business processes and the utilization of the software. This means that the CRM system is in perpetual evolvement requiring constant monitoring and adaption.

The definition of a client is nebulous and changes with the marketplace. Measuring all levels of customer satisfaction on a continual, planned schedule and responding appropriately ensures post-implementation success.

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CRM Introduction Real World CRM Executives Guide to SFA Marketing Automation Customer Support
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